Chinese middle-class consumers’ purchase intention to luxury fashion brands-analyzing the influences of psychological and demographic characteristics

Yang, Jie (A.A. 2013/2014) Chinese middle-class consumers’ purchase intention to luxury fashion brands-analyzing the influences of psychological and demographic characteristics. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 73. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Research background. Literature review. Research framework. Methodology. Analysis and results.

References

Bibliografia: pp. 63-73.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Oct 2014 12:46
Last Modified: 19 May 2015 23:56
URI: https://tesi.luiss.it/id/eprint/12878

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