Fashion e-commerce: YOOX case study

Fracassi, Chiara (A.A. 2013/2014) Fashion e-commerce: YOOX case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The on-line channel. Mobile marketing. Fashion and the internet. Case study: YOOX.


bibliografia: pp. 117-124.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jan 2015 12:38
Last Modified: 20 May 2015 00:01


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