B

Belardi, Andrea (A.A. 2023/2024) It's not silky, it's polyester: uno studio sull’influenza del linguaggio nel naming degli indumenti fast fashion sull’intenzione d’acquisto dei consumatori. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 85. [Master's Degree Thesis]

Baldini, Luca (A.A. 2021/2022) Analisi introduttiva del mercato NFT e metaverso nel fashion & luxury. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 263. [Master's Degree Thesis]

Blanzieri, Camilla (A.A. 2020/2021) Online lead generation and psychology during Covid-19: a new frontier. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 132. [Master's Degree Thesis]

C

Carchella, Riccardo (A.A. 2022/2023) Optimizing lead generation in digital marketing: a case study on banca Mediolanum's SelfyConto digital advertising campaigns. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 125. [Master's Degree Thesis]

Crimi, Edoardo (A.A. 2022/2023) The customer experience in the metaverse: the Nike case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 145. [Master's Degree Thesis]

Ciapparoni, Roberto (A.A. 2020/2021) A blockchain business model: the SIAE case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 101. [Master's Degree Thesis]

Cocco, Andrea (A.A. 2016/2017) How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 126. [Master's Degree Thesis]

Consiglio, Salvatore (A.A. 2016/2017) Real time advertising: il ruolo del programma advertising tra automation e big data. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Carovillano, Giada (A.A. 2014/2015) Couponing and seo: cuponation case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 148. [Master's Degree Thesis]

Collalti, Filippo Lorenzo (A.A. 2013/2014) Web marketing SEM and SEO strategy. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 109. [Master's Degree Thesis]

D

Delmonte, Giacomo (A.A. 2021/2022) Digital marketing and the role of loyalty: a perspective of digital loyalty platforms. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 96. [Master's Degree Thesis]

Del Torre, Filippo (A.A. 2017/2018) Possibili scenari di evoluzione del digital advertising: la blockchain come soluzione naturale alla trasparenza e alla gestione dei dati. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

David, Federica (A.A. 2016/2017) The luxury store of the future: from physical to phygital: the Gucci project. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Di Cosmo, Aldo (A.A. 2016/2017) How to gain success in the digital music market: the Spotify case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 114. [Master's Degree Thesis]

Di Martino, Edoardo (A.A. 2016/2017) L'avvento dell'intelligenza artificiale e il suo utilizzo nella definizione della strategia di marketing: il caso dei Chatbot. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 117. [Master's Degree Thesis]

Del Savio, Marco (A.A. 2014/2015) The digital care: Wind case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 90. [Master's Degree Thesis]

De Angelis, Laura (A.A. 2014/2015) The impact of mobile digital marketing in the luxury industry goods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 111. [Master's Degree Thesis]

F

Franciosa, Laura (A.A. 2014/2015) Big data analytics' preeminent role in digital marketing. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 122. [Master's Degree Thesis]

Fiesoli, Maria-Chiara (A.A. 2014/2015) Creating an omni channel experience in the fashion industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 128. [Master's Degree Thesis]

Fracassi, Chiara (A.A. 2013/2014) Fashion e-commerce: YOOX case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 124. [Master's Degree Thesis]

G

Girlando, Kristina Paolovna (A.A. 2021/2022) Current perspectives and future outlooks for brands’ use of NFTs and their impact on marketing. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 93. [Master's Degree Thesis]

Gaspari, Riccardo (A.A. 2014/2015) New e-commerce frontiers: Rocket internet, Carmudi: case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 121. [Master's Degree Thesis]

K

Kozyreva, Anastasiia (A.A. 2022/2023) Benefits and drawbacks of different digital marketing strategies used by luxury fashion companies in foreign developed and emerging markets: the case of Burberry in the EU and Asia Pacific. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 80. [Master's Degree Thesis]

L

La Marra, Anna Maria (A.A. 2023/2024) Luxury branding across cultures: a comparative analysis of luxury marketing strategies in different global markets. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 109. [Master's Degree Thesis]

Lu, Simone (A.A. 2022/2023) Unlocking business opportunities through big data and cloud computing: a case study of Amazon Web Services' productization strategy. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 101. [Master's Degree Thesis]

Lovari, Livia (A.A. 2016/2017) Storytelling and fashionblogging: brand image definition in the luxury industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 151. [Master's Degree Thesis]

M

Marone, Francesco (A.A. 2022/2023) Unlocking the potential of the metaverse: how gaming could revolutionize the digital economy. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 135. [Master's Degree Thesis]

Martis, Federico (A.A. 2021/2022) Omnichannel marketing in the post-pandemic luxury fashion industry: NFTs and metaverse strategic value and managerial implications. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 153. [Master's Degree Thesis]

Milesi, Martina (A.A. 2017/2018) Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

Malgieri, Francesco (A.A. 2015/2016) Social media and brand crisis. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 218. [Master's Degree Thesis]

Montorselli, Laura (A.A. 2015/2016) Digital evolution in the TLC industry: Wind case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Marcocci, Flavia (A.A. 2015/2016) Digital marketing strategy: the Mondatori case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 158. [Master's Degree Thesis]

Merola, Salvatore (A.A. 2014/2015) A successful digital marketing strategy: Findus case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 142. [Master's Degree Thesis]

Martino, Federica (A.A. 2013/2014) Game theory on social networks: how cooperation creates content for companies. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 107. [Master's Degree Thesis]

Morrone, Mario (A.A. 2013/2014) A digital loyalty program for micro retailers. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 110. [Master's Degree Thesis]

N

Novelli de Miranda Oliveira, Helena (A.A. 2019/2020) Beauty tech: new technologies for personalization in the cosmetic industry: Henkel’s IoT study case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]

P

Pisano, Marco (A.A. 2022/2023) Machine learning and deep learning: faciong the unknown in cybersecurity processes. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 63. [Master's Degree Thesis]

Peverini, Letizia (A.A. 2019/2020) Fashion in the time of Covid-19: how digitalization will change the fashion industry. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]

Pietracura, Alessio (A.A. 2019/2020) Improving prevention and research through the use of IoT and data analysis in the healthcare industry: the Evotion’s case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 83. [Master's Degree Thesis]

Pepi, Valentina (A.A. 2016/2017) The omnichannel revolution in the luxury industry: a strategy for Gucci. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 127. [Master's Degree Thesis]

Pikal, Konstantin (A.A. 2014/2015) The importance of big data analytics in designing a successful marketing strategy. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 65. [Master's Degree Thesis]

Q

Quacivi, Eleonora (A.A. 2023/2024) Beyond reality: an empirical study on virtual influencers and their impact on consumer trust. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]

R

Rizzo, Federica (A.A. 2023/2024) Tra essenza ed estetica: l'influenza dell'environmental concern dei consumatori sull'autenticità percepita e sull'eWOM nel settore del lusso. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 77. [Master's Degree Thesis]

Ricci, Roberto (A.A. 2015/2016) The digital disruption of the coach hire industry: Busrapido.com case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 233. [Master's Degree Thesis]

S

Segato, Beatrice (A.A. 2023/2024) Premiumization: exploring the role of loyalty programs in brand prestige. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 81. [Master's Degree Thesis]

Sprovieri, Alessandra (A.A. 2016/2017) From e-commerce to social commerce, a study about digital customer engagement: the Burberry case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

T

Tekaya, Tasnim (A.A. 2022/2023) Multi label classification of customer pain points: case study: Clariter. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 47. [Master's Degree Thesis]

Trapasso, Federica (A.A. 2014/2015) Digital advertising and communication in TLC market: Giffgaff case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 159. [Master's Degree Thesis]

V

Vafina, Renata (A.A. 2022/2023) Impact of digitalization on media and entertainment industry companies' international marketing strategies on European an Asian markets exemplified by Sony and Universal Music Group. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 56. [Master's Degree Thesis]

Vitulano, Andrea Maria (A.A. 2021/2022) The evolution of digital marketing in sportswear brands. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 210. [Master's Degree Thesis]

W

Wang, Wenxia (A.A. 2014/2015) Social media engagement as a key strategic approach. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 105. [Master's Degree Thesis]