Digital marketing strategy: the Mondatori case study

Marcocci, Flavia (A.A. 2015/2016) Digital marketing strategy: the Mondatori case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 158. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The digital ecosystem. Book publishing industry's digital transformation. Mondatori case study.

References

Bibliografia: pp. 127-134.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Nov 2016 08:42
Last Modified: 15 Nov 2016 08:42
URI: https://tesi.luiss.it/id/eprint/17221

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