The omnichannel revolution in the luxury industry: a strategy for Gucci

Pepi, Valentina (A.A. 2016/2017) The omnichannel revolution in the luxury industry: a strategy for Gucci. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 127. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The digital revolution in the fashion and luxury industry. Guggi: a 6 billion euro start-up. The omnichannel project. Luxury 4.0.

References

Bibliografia: pp. 119-130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marè, Mauro
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Oct 2017 12:37
Last Modified: 27 Oct 2017 12:37
URI: https://tesi.luiss.it/id/eprint/19707

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