The omnichannel revolution in the luxury industry: a strategy for Gucci
Pepi, Valentina (A.A. 2016/2017) The omnichannel revolution in the luxury industry: a strategy for Gucci. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 127. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital revolution in the fashion and luxury industry. Guggi: a 6 billion euro start-up. The omnichannel project. Luxury 4.0.
References
Bibliografia: pp. 119-130.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marè, Mauro |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Oct 2017 12:37 |
| Last Modified: | 27 Oct 2017 12:37 |
| URI: | https://tesi.luiss.it/id/eprint/19707 |
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