The impact of mobile digital marketing in the luxury industry goods

De Angelis, Laura (A.A. 2014/2015) The impact of mobile digital marketing in the luxury industry goods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 111. [Master's Degree Thesis]

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Abstract/Index

The digital ecosystem. Mobile marketing. The longchamp case study.

References

Bibliografia: pp. 100-111.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Oct 2015 15:08
Last Modified: 29 Oct 2015 15:08
URI: https://tesi.luiss.it/id/eprint/14880

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