Delmonte, Giacomo (A.A. 2021/2022) Digital marketing and the role of loyalty: a perspective of digital loyalty platforms. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 96. [Master's Degree Thesis]

Martis, Federico (A.A. 2021/2022) Omnichannel marketing in the post-pandemic luxury fashion industry: NFTs and metaverse strategic value and managerial implications. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 153. [Master's Degree Thesis]

Baldini, Luca (A.A. 2021/2022) Analisi introduttiva del mercato NFT e metaverso nel fashion & luxury. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 263. [Master's Degree Thesis]

Girlando, Kristina Paolovna (A.A. 2021/2022) Current perspectives and future outlooks for brands’ use of NFTs and their impact on marketing. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 93. [Master's Degree Thesis]

Vitulano, Andrea Maria (A.A. 2021/2022) The evolution of digital marketing in sportswear brands. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 210. [Master's Degree Thesis]

Ciapparoni, Roberto (A.A. 2020/2021) A blockchain business model: the SIAE case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 101. [Master's Degree Thesis]

Blanzieri, Camilla (A.A. 2020/2021) Online lead generation and psychology during Covid-19: a new frontier. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 132. [Master's Degree Thesis]

Peverini, Letizia (A.A. 2019/2020) Fashion in the time of Covid-19: how digitalization will change the fashion industry. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]

Pietracura, Alessio (A.A. 2019/2020) Improving prevention and research through the use of IoT and data analysis in the healthcare industry: the Evotion’s case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 83. [Master's Degree Thesis]

Novelli de Miranda Oliveira, Helena (A.A. 2019/2020) Beauty tech: new technologies for personalization in the cosmetic industry: Henkel’s IoT study case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]

Milesi, Martina (A.A. 2017/2018) Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

Del Torre, Filippo (A.A. 2017/2018) Possibili scenari di evoluzione del digital advertising: la blockchain come soluzione naturale alla trasparenza e alla gestione dei dati. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

Sprovieri, Alessandra (A.A. 2016/2017) From e-commerce to social commerce, a study about digital customer engagement: the Burberry case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

Cocco, Andrea (A.A. 2016/2017) How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 126. [Master's Degree Thesis]

Lovari, Livia (A.A. 2016/2017) Storytelling and fashionblogging: brand image definition in the luxury industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 151. [Master's Degree Thesis]

David, Federica (A.A. 2016/2017) The luxury store of the future: from physical to phygital: the Gucci project. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Di Cosmo, Aldo (A.A. 2016/2017) How to gain success in the digital music market: the Spotify case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 114. [Master's Degree Thesis]

Di Martino, Edoardo (A.A. 2016/2017) L'avvento dell'intelligenza artificiale e il suo utilizzo nella definizione della strategia di marketing: il caso dei Chatbot. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 117. [Master's Degree Thesis]

Consiglio, Salvatore (A.A. 2016/2017) Real time advertising: il ruolo del programma advertising tra automation e big data. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Pepi, Valentina (A.A. 2016/2017) The omnichannel revolution in the luxury industry: a strategy for Gucci. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 127. [Master's Degree Thesis]

Ricci, Roberto (A.A. 2015/2016) The digital disruption of the coach hire industry: Busrapido.com case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 233. [Master's Degree Thesis]

Malgieri, Francesco (A.A. 2015/2016) Social media and brand crisis. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 218. [Master's Degree Thesis]

Montorselli, Laura (A.A. 2015/2016) Digital evolution in the TLC industry: Wind case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Marcocci, Flavia (A.A. 2015/2016) Digital marketing strategy: the Mondatori case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 158. [Master's Degree Thesis]

Franciosa, Laura (A.A. 2014/2015) Big data analytics' preeminent role in digital marketing. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 122. [Master's Degree Thesis]

Carovillano, Giada (A.A. 2014/2015) Couponing and seo: cuponation case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 148. [Master's Degree Thesis]

Fiesoli, Maria-Chiara (A.A. 2014/2015) Creating an omni channel experience in the fashion industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 128. [Master's Degree Thesis]

Trapasso, Federica (A.A. 2014/2015) Digital advertising and communication in TLC market: Giffgaff case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 159. [Master's Degree Thesis]

Gaspari, Riccardo (A.A. 2014/2015) New e-commerce frontiers: Rocket internet, Carmudi: case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 121. [Master's Degree Thesis]

Pikal, Konstantin (A.A. 2014/2015) The importance of big data analytics in designing a successful marketing strategy. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 65. [Master's Degree Thesis]

Wang, Wenxia (A.A. 2014/2015) Social media engagement as a key strategic approach. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 105. [Master's Degree Thesis]

Merola, Salvatore (A.A. 2014/2015) A successful digital marketing strategy: Findus case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 142. [Master's Degree Thesis]

Del Savio, Marco (A.A. 2014/2015) The digital care: Wind case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 90. [Master's Degree Thesis]

De Angelis, Laura (A.A. 2014/2015) The impact of mobile digital marketing in the luxury industry goods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 111. [Master's Degree Thesis]

Martino, Federica (A.A. 2013/2014) Game theory on social networks: how cooperation creates content for companies. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 107. [Master's Degree Thesis]

Morrone, Mario (A.A. 2013/2014) A digital loyalty program for micro retailers. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 110. [Master's Degree Thesis]

Fracassi, Chiara (A.A. 2013/2014) Fashion e-commerce: YOOX case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 124. [Master's Degree Thesis]

Collalti, Filippo Lorenzo (A.A. 2013/2014) Web marketing SEM and SEO strategy. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 109. [Master's Degree Thesis]