Creating an omni channel experience in the fashion industry

Fiesoli, Maria-Chiara (A.A. 2014/2015) Creating an omni channel experience in the fashion industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 128. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The digital ecosystem evolution. The online impact on the fashion industry. Off-line and on-line retail integration strategy: the case study of Scotch & Soda.

References

Bibliografia: pp. 124-128.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 05 Jul 2016 14:23
Last Modified: 05 Jul 2016 14:23
URI: https://tesi.luiss.it/id/eprint/16528

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