Social media engagement as a key strategic approach

Wang, Wenxia (A.A. 2014/2015) Social media engagement as a key strategic approach. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 105. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review and theory structure. Advertising content originality in social media engagement. Advertising format innovation in social media engagement. Implications on social media advertising engagement strategy.

References

Bibliografia: pp. 97-105.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Nov 2015 11:41
Last Modified: 26 Nov 2015 11:41
URI: https://tesi.luiss.it/id/eprint/15006

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