Social media engagement as a key strategic approach

Wang, Wenxia (A.A. 2014/2015) Social media engagement as a key strategic approach. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 105. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review and theory structure. Advertising content originality in social media engagement. Advertising format innovation in social media engagement. Implications on social media advertising engagement strategy.


Bibliografia: pp. 97-105.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Nov 2015 11:41
Last Modified: 26 Nov 2015 11:41


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