The importance of big data analytics in designing a successful marketing strategy

Pikal, Konstantin (A.A. 2014/2015) The importance of big data analytics in designing a successful marketing strategy. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 65. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Big data. Marketing strategy. Big data marketing strategy applications. Tha Mymuesli case study.

References

Bibliografia: pp. 63-65.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 28 Apr 2016 08:36
Last Modified: 28 Apr 2016 08:36
URI: https://tesi.luiss.it/id/eprint/16086

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