How to gain success in the digital music market: the Spotify case

Di Cosmo, Aldo (A.A. 2016/2017) How to gain success in the digital music market: the Spotify case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 114. [Master's Degree Thesis]

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Abstract/Index

Digital revolution. The digital ecosystem & its layers. Digital music-Spotify. Global & Italian music market: current market & disruption scenarios. Spotify's success through social media marketing. Spotify's social media strategy: music is social.

References

Bibliografia e sitografia: pp. 110-114.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marè, Mauro
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Oct 2017 10:47
Last Modified: 27 Oct 2017 10:47
URI: https://tesi.luiss.it/id/eprint/19705

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