How to gain success in the digital music market: the Spotify case
Di Cosmo, Aldo (A.A. 2016/2017) How to gain success in the digital music market: the Spotify case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 114. [Master's Degree Thesis]
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Abstract/Index
Digital revolution. The digital ecosystem & its layers. Digital music-Spotify. Global & Italian music market: current market & disruption scenarios. Spotify's success through social media marketing. Spotify's social media strategy: music is social.
References
Bibliografia e sitografia: pp. 110-114.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marè, Mauro |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Oct 2017 10:47 |
| Last Modified: | 27 Oct 2017 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/19705 |
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