The evolution of digital marketing in sportswear brands

Vitulano, Andrea Maria (A.A. 2021/2022) The evolution of digital marketing in sportswear brands. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 210. [Master's Degree Thesis]

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Digital marketing. Digital marketing: the new digital scenario. The five marketing mainstreams. Digital marketing and sportwear. Sportwear: peculiarities of the sector and overview of the global market. The sportswear consumer. The marketing strategies of the sector and the competitiveness of the sector. The Adidas case. Nike case. Nike vs Adidas. Gymshark. News and future of digital marketing sports brand. Blockchain. NFT. NFT marketing and case studies. Gamification.


Bibliografia: pp. 175-184.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Alaimo, Cristina
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Nov 2022 12:00
Last Modified: 15 Nov 2022 12:00


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