Storytelling and fashionblogging: brand image definition in the luxury industry

Lovari, Livia (A.A. 2016/2017) Storytelling and fashionblogging: brand image definition in the luxury industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 151. [Master's Degree Thesis]

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Abstract/Index

The impact of social networks on strategic marketing planning. From content isers to content creators: the relevance of the user consumer behaviour. Consumer experience, storytelling and fashion blogging: the importance of the relationship between the values of the brand and the customer's lifestyle.

References

Bibliografia: pp. 123-127.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 07:03
Last Modified: 15 May 2018 07:03
URI: https://tesi.luiss.it/id/eprint/20896

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