Social media and brand crisis

Malgieri, Francesco (A.A. 2015/2016) Social media and brand crisis. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 218. [Master's Degree Thesis]

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The digital environment. Understanding social media. Case study: Volkswagen and the "dieselgate".


Bibliografia: pp. 161-181.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2017 16:39
Last Modified: 16 Mar 2017 16:39


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