Social media and brand crisis
Malgieri, Francesco (A.A. 2015/2016) Social media and brand crisis. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 218. [Master's Degree Thesis]
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Abstract/Index
The digital environment. Understanding social media. Case study: Volkswagen and the "dieselgate".
References
Bibliografia: pp. 161-181.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 16:39 |
| Last Modified: | 16 Mar 2017 16:39 |
| URI: | https://tesi.luiss.it/id/eprint/18382 |
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