Online lead generation and psychology during Covid-19: a new frontier

Blanzieri, Camilla (A.A. 2020/2021) Online lead generation and psychology during Covid-19: a new frontier. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 132. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Introducing lead generation in a new world. Digital advertising. Deepening the meaning of lead generation. Explaining and integrating lead generation process. Lead nurturing and lead scoring. Marketing automation. Covid-19: has lead generation changed forever? How the pandemic affected consumer’s mind into digital. The “self directed buyer” in a world of information abundance. CLead generation strategies: the role of psychology. Digital neuromarketing. Inbound marketing vs outbound marketing. SEO and SEM lead generation. The science of content marketing for lead generation. Website and lead generation. Case studies: the ICT digital think case and the market. Objectives and method of analysis. The companies analyzed and their policies. ICT digital think and obtained results. The target audience and their purchasing behavior. The impact of pandemic on the management side.


Bibliografia e sitografia: pp. 107-111.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Padua, Donatella
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Dec 2021 14:46
Last Modified: 23 Dec 2021 14:46


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