Big data analytics' preeminent role in digital marketing

Franciosa, Laura (A.A. 2014/2015) Big data analytics' preeminent role in digital marketing. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 122. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Marketing evolutions in a digital ecosystem. Big data analytics applications in digital marketing. Case study: the Dallas Museum of Art.


Bibliografia e sitografia: pp. 118-122.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 05 Jul 2016 14:35
Last Modified: 28 Apr 2017 08:58


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