The luxury store of the future: from physical to phygital: the Gucci project

David, Federica (A.A. 2016/2017) The luxury store of the future: from physical to phygital: the Gucci project. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The “new luxury” industry. The digital influence on customer experience. Luxury retail in the new luxury era. Gucci through the years. The in-store retail experience.

References

Bibliografia: pp. 98-99. Sitografia: p. 100.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 07:38
Last Modified: 15 May 2018 07:38
URI: https://tesi.luiss.it/id/eprint/20903

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