Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods

Milesi, Martina (A.A. 2017/2018) Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introducing Amazon. Amazon’s e-commerce marketing strategy. Amazon’s investments into its offline retail strategy. Amazon-whole foods’ acquisition. How competitors are reacting?

References

Bibliografia: pp. 113-114. Sitografia: pp. 115-119.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 May 2019 08:08
Last Modified: 14 May 2019 08:08
URI: https://tesi.luiss.it/id/eprint/23373

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