Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods
Milesi, Martina (A.A. 2017/2018) Blending digital and physical experience in retail industry: the Amazon case and the acquisition of whole foods. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introducing Amazon. Amazon’s e-commerce marketing strategy. Amazon’s investments into its offline retail strategy. Amazon-whole foods’ acquisition. How competitors are reacting?
References
Bibliografia: pp. 113-114. Sitografia: pp. 115-119.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2019 08:08 |
| Last Modified: | 14 May 2019 08:08 |
| URI: | https://tesi.luiss.it/id/eprint/23373 |
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