Can you tell why some reviews result more helpful than others? An empirical analysis of utility votes in online consumers reviews adopting the abstractness-concreteness framework of the linguistic category model
Capocasa, Lucia (A.A. 2013/2014) Can you tell why some reviews result more helpful than others? An empirical analysis of utility votes in online consumers reviews adopting the abstractness-concreteness framework of the linguistic category model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 103. [Master's Degree Thesis]
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Abstract/Index
Introudction to the wom environment. The linguistic category model and its applications. Research model, methodology, analysis. Managerial implications and limitations.
References
Bibliografia: pp. 96-103.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 09 Mar 2015 14:41 |
| Last Modified: | 20 May 2015 00:04 |
| URI: | https://tesi.luiss.it/id/eprint/13604 |
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