Unconventional marketing: understanding the role and measuring its impact
D'Andria, Ludovica (A.A. 2013/2014) Unconventional marketing: understanding the role and measuring its impact. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 88. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Unconventional marketing: applyng innovations to communications. Literature review. Current relevance of unconventional marketing and issues in measuring it. MasterCard case: research model. MasterCard case: application of different metrics to measure the companies marketing campaign result. Managerial implications and research limitations.
References
Bibliografia: pp. 83-88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2015 13:44 |
| Last Modified: | 20 May 2015 00:05 |
| URI: | https://tesi.luiss.it/id/eprint/13630 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
