Generation and resolution of conflicts during unplanned purchases, considering the role of the partner in the decision making process and the effectiveness of WOM adopted by consumers
Di Biasio, Federica (A.A. 2013/2014) Generation and resolution of conflicts during unplanned purchases, considering the role of the partner in the decision making process and the effectiveness of WOM adopted by consumers. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 77. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. Literature review. Research model. Methodology. Overview of dissertation.
References
Bibliografia: pp. 58-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Castelfranchi, Cristiano |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2015 15:35 |
| Last Modified: | 20 May 2015 00:05 |
| URI: | https://tesi.luiss.it/id/eprint/13631 |
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