Managing global brand architecture: the Coca-Cola Company's adoption of the emerging hybrid model
Faranda, Andrea (A.A. 2013/2014) Managing global brand architecture: the Coca-Cola Company's adoption of the emerging hybrid model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 79. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. Brand management. Research methodology. Analysis and results. Overview of dissertation. Limitations and future research.
References
Bibliografia: pp. 73-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2015 15:42 |
| Last Modified: | 20 May 2015 00:05 |
| URI: | https://tesi.luiss.it/id/eprint/13632 |
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