Le strategie di coping per fronteggiare la brand addiction
Scarano, Matteo (A.A. 2013/2014) Le strategie di coping per fronteggiare la brand addiction. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Simona Romani, pp. 131. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Le relazioni tra consumatore e brand in letteratura. Dalla dipendenza alla brand addiction. La ricerca.
References
Bibliografia: pp. 124-131.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2015 11:29 |
| Last Modified: | 20 May 2015 00:05 |
| URI: | https://tesi.luiss.it/id/eprint/13640 |
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