Le strategie di coping per fronteggiare la brand addiction

Scarano, Matteo (A.A. 2013/2014) Le strategie di coping per fronteggiare la brand addiction. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Simona Romani, pp. 131. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Le relazioni tra consumatore e brand in letteratura. Dalla dipendenza alla brand addiction. La ricerca.


Bibliografia: pp. 124-131.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Politiche di marketing
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2015 11:29
Last Modified: 20 May 2015 00:05
URI: https://tesi.luiss.it/id/eprint/13640


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