How green marketing affects the brand equity value
Segreto, Lucia (A.A. 2013/2014) How green marketing affects the brand equity value. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. Literature review. Research model. Methodology. Overview of dissertation. Implication for practice.
References
Bibliografia: pp. 122-132.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2015 11:32 |
| Last Modified: | 20 May 2015 00:05 |
| URI: | https://tesi.luiss.it/id/eprint/13642 |
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