Sustainable innovations for brand heritage enhancement: the Florian 1720 case study

Paolini, Michele (A.A. 2013/2014) Sustainable innovations for brand heritage enhancement: the Florian 1720 case study. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 118. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The luxury lifestyle. The "Caffè Florian". Florian future strategy.

References

Bibliografia: pp. 115-118.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Distribution and sales
Thesis Supervisor: Amatulli, Cesare
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 31 Mar 2015 09:51
Last Modified: 20 May 2015 00:06
URI: https://tesi.luiss.it/id/eprint/13722

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