Sustainable innovations for brand heritage enhancement: the Florian 1720 case study
Paolini, Michele (A.A. 2013/2014) Sustainable innovations for brand heritage enhancement: the Florian 1720 case study. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 118. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury lifestyle. The "Caffè Florian". Florian future strategy.
References
Bibliografia: pp. 115-118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Distribution and sales |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Mar 2015 09:51 |
| Last Modified: | 20 May 2015 00:06 |
| URI: | https://tesi.luiss.it/id/eprint/13722 |
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