Analysis of discovery communications’ brand positioning in the Italian market
Carlucci, Ilaria (A.A. 2013/2014) Analysis of discovery communications’ brand positioning in the Italian market. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
Brand’s history of the Discovery Communications Group. Italian television market. Discovery brand positioning: Real Time and DMAX.
References
Bibliografia: pp. 51-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2013/2014 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jun 2015 10:07 |
| Last Modified: | 08 Jun 2015 10:07 |
| URI: | https://tesi.luiss.it/id/eprint/14118 |
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