Gauging the effects of product placement on consumers' minds in term of recognition, positive attitude change and purchase intention: two placements in comparison
Riggi, Mariangela (A.A. 2013/2014) Gauging the effects of product placement on consumers' minds in term of recognition, positive attitude change and purchase intention: two placements in comparison. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 90. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Light camera action product placement! The measurement problems. Value the effectiveness of product placement. A bit of numbers. Indipendent variables components. Design of study. Overview of dissertation.
References
Bibliografia: pp. 85-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2013/2014 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Sep 2015 13:25 |
| Last Modified: | 18 Sep 2015 13:25 |
| URI: | https://tesi.luiss.it/id/eprint/14580 |
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