Viral marketing: evoluzione o falso mito?

Benigno, Nadia (A.A. 2006/2007) Viral marketing: evoluzione o falso mito? Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Mazzoletti, pp. 81. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Disamina e teorie del viral marketing. Sviluppo e principi del viral marketing. Misurazione e monitoraggio del viral marketing. Casi (Bud, Lancia, Diesel, Amnesty International).


Bibliografia: pp. 77-81.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Communication and Institutional relations (14)
Chair: Marketing
Thesis Supervisor: Mazzoletti, Paolo
Academic Year: 2006/2007
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 18 Feb 2011 15:56
Last Modified: 19 May 2015 22:29


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