Benigno, Nadia (A.A. 2006/2007) Viral marketing: evoluzione o falso mito? Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Mazzoletti, pp. 81. [Bachelor's Degree Thesis]

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Abstract/Index

Disamina e teorie del viral marketing. Sviluppo e principi del viral marketing. Misurazione e monitoraggio del viral marketing. Casi (Bud, Lancia, Diesel, Amnesty International).

References

Bibliografia: pp. 77-81.

Thesis Type:	Bachelor's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Communication and Institutional relations (14)
Chair:	Marketing
Thesis Supervisor:	Mazzoletti, Paolo
Academic Year:	2006/2007
Session:	Extraordinary
Deposited by:	Maria Teresa Nisticò
Date Deposited:	18 Feb 2011 15:56
Last Modified:	19 May 2015 22:29
URI:	https://tesi.luiss.it/id/eprint/1466

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