A digital loyalty program for micro retailers
Morrone, Mario (A.A. 2013/2014) A digital loyalty program for micro retailers. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 110. [Master's Degree Thesis]
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Abstract/Index
Literature review. Customer loyalty programs. Micro retailers loyalty.
References
Bibliografia e sitografia: pp. 105-109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | D'Urso, Pierpaolo |
| Academic Year: | 2013/2014 |
| Session: | Extraordinary |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 01 Oct 2015 07:23 |
| Last Modified: | 01 Oct 2015 14:07 |
| URI: | https://tesi.luiss.it/id/eprint/14682 |
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