A breakthrough wine concept

Sousa De Barros Grave, Ana Rita (A.A. 2014/2015) A breakthrough wine concept. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 71. [Master's Degree Thesis]

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Abstract/Index

Literature review. Audit. Working hypothesis. Proving the hypothesis. Marketing plan.

References

Bibliografia: pp. 42-71.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 05 Nov 2015 15:20
Last Modified: 05 Nov 2015 15:20
URI: https://tesi.luiss.it/id/eprint/14905

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