The role of cultural differences in consumer emotions: neuroscientific evidence
Bernardi, Giulia (A.A. 2014/2015) The role of cultural differences in consumer emotions: neuroscientific evidence. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 114. [Master's Degree Thesis]
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Abstract/Index
Consumer insight: the new frontiers in consumer analysis enabled by technologies. The contribution of neuroscience to consumer analysis and applied marketing. Emotions’ guidebook: from the universal biological basis to the peculiar cultural influence. The cultural perception of emotions through the lengths of neuroscience: Italy vs UK.
References
Bibliografia: pp. 106-114.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Nov 2015 14:58 |
| Last Modified: | 10 Nov 2015 14:58 |
| URI: | https://tesi.luiss.it/id/eprint/14921 |
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