Keys to the power of persuasion: the imaginative potential of concrete language
D'Epifanio, Marco (A.A. 2014/2015) Keys to the power of persuasion: the imaginative potential of concrete language. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]
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Abstract/Index
Dynamics of word of mouth. Persuasion: processes and variables. The linguistic category model. Potentialities of mental imagery. Experiments presentation.
References
Bibliografia: pp. 124-140.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Nov 2015 15:42 |
| Last Modified: | 14 Jul 2016 13:07 |
| URI: | https://tesi.luiss.it/id/eprint/14923 |
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