Stakeholder engagement: oltre il consumatore

Oliveti, Pierpaolo (A.A. 2014/2015) Stakeholder engagement: oltre il consumatore. Tesi di Laurea in Comportamento del consumatore, LUISS Guido Carli, relatore Simona Romani, pp. 141. [Master's Degree Thesis]

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Abstract/Index

Teoria degli stakeholder. Stakeholder marketing. Analisi dei casi.

References

Bibliografia: pp. 137-141.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Comportamento del consumatore
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Amatulli, Cesare
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Nov 2015 10:32
Last Modified: 11 Nov 2015 10:32
URI: https://tesi.luiss.it/id/eprint/14925

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