Emerging marketing practices: customer engagement: analysis and management
Russo, Giovanni (A.A. 2014/2015) Emerging marketing practices: customer engagement: analysis and management. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 155. [Master's Degree Thesis]
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Abstract/Index
Customer engagement: a new frontier in relationshop management. Business case and practices on developing and managing customer engagement. A dashboard of analytics and variables. Practical cases.
References
Bibliografia: pp. 140-155.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Nov 2015 11:17 |
| Last Modified: | 23 Nov 2017 11:39 |
| URI: | https://tesi.luiss.it/id/eprint/14927 |
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