Social media engagement as a key strategic approach
Wang, Wenxia (A.A. 2014/2015) Social media engagement as a key strategic approach. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 105. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and theory structure. Advertising content originality in social media engagement. Advertising format innovation in social media engagement. Implications on social media advertising engagement strategy.
References
Bibliografia: pp. 97-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Nov 2015 11:41 |
| Last Modified: | 26 Nov 2015 11:41 |
| URI: | https://tesi.luiss.it/id/eprint/15006 |
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