Corporate brand positiomimig in the era of marketing big data analytics: the ENI case
Brunitto, Adele (A.A. 2014/2015) Corporate brand positiomimig in the era of marketing big data analytics: the ENI case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 153. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing big data analytics. Monitoring of brand positioning: brand reputation. Corporate branding/rebranding: the ENI case. Research purposes & methodology. Remarks.
References
Bibliografia: pp. 145-153.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2015 11:28 |
| Last Modified: | 01 Dec 2015 11:28 |
| URI: | https://tesi.luiss.it/id/eprint/15029 |
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