Il product placement cinematografico

Pomo, Bianca (A.A. 2006/2007) Il product placement cinematografico. Tesi di Laurea in Semiologia del cinema e degli audiovisivi, LUISS Guido Carli, relatore Dario Edoardo Viganò, pp. 113. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Gli strumenti di comunicazione aziendale. Il product placement. La semiotica del product placement. Product placement non cinematografico. I vantaggi del product placement. La JMN & DY. Case histories.

References

Indicazioni bibliografiche nelle note. Filmografia: pp. 109-113.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Political, Economic and Institutional Communication (84/S)
Chair: Semiologia del cinema e degli audiovisivi
Thesis Supervisor: Viganò, Dario Edoardo
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2006/2007
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 23 Feb 2011 11:49
Last Modified: 19 May 2015 22:30
URI: https://tesi.luiss.it/id/eprint/1563

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