Il product placement cinematografico
Pomo, Bianca (A.A. 2006/2007) Il product placement cinematografico. Tesi di Laurea in Semiologia del cinema e degli audiovisivi, LUISS Guido Carli, relatore Dario Edoardo Viganò, pp. 113. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Gli strumenti di comunicazione aziendale. Il product placement. La semiotica del product placement. Product placement non cinematografico. I vantaggi del product placement. La JMN & DY. Case histories.
References
Indicazioni bibliografiche nelle note. Filmografia: pp. 109-113.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Political, Economic and Institutional Communication (84/S) |
| Chair: | Semiologia del cinema e degli audiovisivi |
| Thesis Supervisor: | Viganò, Dario Edoardo |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2006/2007 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 23 Feb 2011 11:49 |
| Last Modified: | 19 May 2015 22:30 |
| URI: | https://tesi.luiss.it/id/eprint/1563 |
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