Made in Italy in the tobacco’s sector: an asset for the internationalisation

Iacoletti, Claudia (A.A. 2014/2015) Made in Italy in the tobacco’s sector: an asset for the internationalisation. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 170. [Master's Degree Thesis]

PDF (Full text)
Download (2MB) | Preview


Made in and country of origin effect. The made in Italy effect and CoO in consumer decision-making. The tobacco sector in Italy: marketing tools and the use of the made in asset. Case study: manifatture Sigaro Toscano S.r.l. (Maccaferri Group).


Bibliografia: pp. 148-153.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jun 2016 10:47
Last Modified: 30 Jun 2016 10:47


Downloads per month over past year

Repository Staff Only

View Item View Item