Made in Italy in the tobacco’s sector: an asset for the internationalisation
Iacoletti, Claudia (A.A. 2014/2015) Made in Italy in the tobacco’s sector: an asset for the internationalisation. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 170. [Master's Degree Thesis]
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Abstract/Index
Made in and country of origin effect. The made in Italy effect and CoO in consumer decision-making. The tobacco sector in Italy: marketing tools and the use of the made in asset. Case study: manifatture Sigaro Toscano S.r.l. (Maccaferri Group).
References
Bibliografia: pp. 148-153.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jun 2016 10:47 |
| Last Modified: | 30 Jun 2016 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/16505 |
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