Web 2.0: which factors make a YouTube channel successful on the internet?
Rea, Federica (A.A. 2014/2015) Web 2.0: which factors make a YouTube channel successful on the internet? Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 128. [Master's Degree Thesis]
|
PDF (Full text)
Download (750kB) | Preview |
Abstract/Index
Framework. Literature analysis and review. Methodology. Empirical analysis.
References
Bibliografia: pp. 117-119. Sitografia: pp. 119-128.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Pitardi, Valentina |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jun 2016 12:32 |
| Last Modified: | 30 Jun 2016 12:32 |
| URI: | https://tesi.luiss.it/id/eprint/16506 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
