Creating an omni channel experience in the fashion industry
Fiesoli, Maria-Chiara (A.A. 2014/2015) Creating an omni channel experience in the fashion industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 128. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital ecosystem evolution. The online impact on the fashion industry. Off-line and on-line retail integration strategy: the case study of Scotch & Soda.
References
Bibliografia: pp. 124-128.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jul 2016 14:23 |
| Last Modified: | 05 Jul 2016 14:23 |
| URI: | https://tesi.luiss.it/id/eprint/16528 |
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