Digital advertising and communication in TLC market: Giffgaff case study
Trapasso, Federica (A.A. 2014/2015) Digital advertising and communication in TLC market: Giffgaff case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 159. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital revolution. Social medisa and the impact on marketing communication and advertising. Community engagement as a key competitive advantage: Giffgaff case study.
References
Bibliografia: pp. 152-158. Sitografia: pp. 158-159.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jul 2016 15:41 |
| Last Modified: | 05 Jul 2016 15:41 |
| URI: | https://tesi.luiss.it/id/eprint/16534 |
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